While the pandemic has made us try and adapt to new and existing technology in 2021, hence the internet definitely helped everyone to meet their requirements. With the abundance of information available online, people search the queries and get the data and details.
And as a digital marketing agency, it’s our role to navigate the customers and information seekers to make confident decisions. And for this to happen, we must be well-aware about their preferences and choices.
So, here are some of the observations and statistics from “Year in Search : 2021 India” which can help you to put these insights in your brand strategy to reap good results in 2022.
Digital Mainstreamed
In 2020, we saw a great number of consumers migrated to online and in 2021 showed the power of digital presence. From online services to shoppings, new users who might have started their online trip due to the pandemic are now proactively using and helping the businesses to garner more profitable results. Speed, comfort, and cost are only a couple of the reasons why many customers are shifting from offline to online mode.
Further, even after the offline services resumes, customers who have become more convenient with the digital world are happily staying online to buy previously purchased products. In 2021, the offline market shrank and 65% of shoppers are enticed to shop online due to easy payment mode, fast delivery, diversity of products and time saving factors.
The ascent in customers moving from traditional to online market by the pandemic truly intended that brands need to adjust and digitalize ato what they anticipated or never planned before. This allows them to bring out effective and quick-fix solutions, as businesses constrained moments of adaptability inside conventional advertising and business models.
New Users and online businesses
At present, India has 600 million cell phone users and that number is increasing by 25 million users in every quarter.. As new users start using the internet, many businesses are evolving their digital strategies to meet and greet them.
Search interest in online shopping has increased by 32% in India and users are looking for same day delivery options i.e. instant gratification, and this has increased by 38%. Moreover, the free delivery searches options have increased by 30%.
With new users coming to the internet, people are looking for ways to become online vendors , with search interest to sell online growing by 17%.
Growth in contactless payment
The convenience and ease of using digital mode of payments using apps and digital wallets, India has seen a growth of 5X in using contactless payments.
More people look for QR codes to order online, search information or to make payments.
Whether it's a business award or a money credit, people in India are searching for monetary help to hold them over in an uncertain year. Hence, search for pay later and buy now options have grown by 38%.
Integrate and involve digital formats
68% of Indian shoppers surveyed expect to purchase from any store they see online. Even the people who buy in-stores prefer online shopping during the research. 63% of urban users use searches only before their purchase. This implies that each brand has the opportunity to grow by focusing on a seamless online-offline experience for their customers.
Swiggy's has some expertise in delivering groceries within 15 to 30 minutes, reflecting the satisfaction that customers would get from an in-store shopping experience. The services have been expanded to seventeen cities and it has over two million users.
Live commerce is expanding and people are looking for virtual-try where people are beginning to take charge of their time and space. Close to half of shoppers surveyed felt that immersive innovation like AR, VR, and 3D content assists them with feeling more associated with products, and 61% say they are bound to purchase from a brand that uses such technologies.
Just like Lenkart, where users can try on the glasses and actually see themselves wearing them. A great integration of technology to connect products with the user and push their buying decisions.
Searches for hybrid workplace
With 70% of associations in India seeing hybrid work models past the pandemic. Searches mirror this adaptation to a more flexible future for work and everyday exercises as people start taking charge of their time and space, especially at home.
Search interest in hybrid work environments developed by 350% as individuals consider getting back to workplaces in hybrid setups.
Search interest in online doctor consultation rose by 80% as users search for online choices for medical care.
Financial Choices/decisions
Now people are changing their financial choices and are looking for more ways to invest their money. Some are looking for various investment ideas, while others are looking for deals and discounts to save every last penny.
There has been a rise of 30% and 43% respectively to people searching for small investments and how to invest. Likewise, youtube searches have seen a rise of 45% when people are willingly searching for the best stocks.
Moreover, people are interested in second-hand cars and laptops, the searches rose by 25%, as people are looking for more prudent ways of getting around the high cost of ownership.
Self-care & quality time with loved ones
Individuals in India have put more worth on investing energy with their families, and some even see it as more significant than being monetarily secure or fruitful. This is reverberated in look, with shoppers searching for moments of quality time with their friends and family.
People are trying to build more familial connections. Searches show that with children rose by over 36% while search interest in quality time rose by 53%.
Now people are reconsidering their lifestyle decisions, we see contemplation and thought for
Holistic health and the benefit of their friends and family playing a greater job in their decision making processes.
In India, search interest in wellness grew by 27%, and this includes mental wellness, emotional wellness, and physical wellness
With these takeaways and trends, you can help your brand to shape and transform your customer experience.
If you’re looking for an agency to rock your social campaigns in 2022, then We, at 9OM, a digital marketing company based in Delhi-NCR & Mumbai provides 360 degree marketing solutions. From Smm services to Design Services, we are best known for our creative campaigns.
Good one 👏🏻