Ever since Instagram has switched from the classic chronological feed, its algorithms have become the topic of several discussions and debates.
The Instagram algorithm 2021 dictates which content gets pushed to the top of user feeds. If the Instagram algorithm 2021 does not favor you, your posts will fall behind.
This blog post will share how the Instagram algorithm 2021 works for feed posts, stories, explore pages, reels, and IGTV, along with tips to hack the Instagram algorithm for higher engagement. Let's get to it!
Instagram has gone into further detail to describe how the key factors affect the content appearing on the feed. These crucial factors in order of importance include:
Information About The Post
This includes how trending a post is, the number of likes it has got, the time it was published, where it was posted from, and how long a video post tends to go.
Information About The Content Founder
This includes how exciting or valuable the creator is to the user and how much engagement the creator has obtained in the past few weeks.
User Action
Instagram understands what the user might be interested in seeing from its recent activity, like how many posts they have liked.
A Users History Of Interacting With The Content Creator
This signal points to how interested a user is in seeing posts from a specific creator. An illustration could be if the user and the creator have commented on each other's posts.
Here are the five interactions that Instagram views when looking for content that should appear on the user’s feed. Instagram sees how likely a user is to
Spend a couple of seconds on the post
Comment on the post
Just like the post
Conserve/Save the post
Tap on the profile picture associated with the post
There are some exceptional cases where the algorithm takes other factors into account. Those cases are
Your feed will avoid showing too many posts in a row by the same person.
Any Instagram content that does not comply with the community guidelines is taken down.
Instagram makes all of your content harder to appear in users' feeds when you constantly post misinformation.
Instagram stories appear at the start of users' feeds. The Instagram story algorithm ensures that you view the latest stories from the accounts you engage with the most. You could be engaging through likes, comments, shares, saves, tagging in photos, DMs, etc.
When you are just
, you need to pay extra attention to posting stories. Posting stories consistently is an excellent way to reach your audience and deliver your message.
Instagram users browse their stories daily (as stories have a lifetime of only 24 hours). Hence, consistent publishing is the only strategy to get more eyeballs. This also ensures that both the viewers and creators remain active on Instagram daily. Using location and hashtags in your stories further refines it for better reach.
The timelines of posting also affect the Instagram story algorithm. The most recent and freshly posted stories appear in the front line on the user's feed. Hence you must keep posting stories at different times of the day rather than posting all stories at once.
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