Social media marketing: one of the marketing wings that opened the doors of opportunities for small scale businesses. But still many of the small businesses’ owners are skeptical about the reach of social media.
So, to clear any doubts and help you to understand about social media. Let’s start from where it all began.
A decade ago, no marketer was aware that social media can be used as a marketing tool. But with time, the social media platforms such as Instagram, YouTube, Facebook etc are rapidly growing and many businesses have started to invest in social media marketing after seeing their marketing potential.
3 factors you must know before start social media marketing:
Before jumping into the social media marketing for your small business, you must set your objective. That means what you want to accomplish by social media. Do you want to increase your sales or want to reach a larger audience?
Once you’ve set your goal, make sure to research your target audience. This will help you to tell you where your customers are and can reach your potential customers more effectively. By researching the target audience, you can get to know what type of content they consume.
Now is the time to choose the best social media platform for your product or business. If your potential customers are on Instagram, make sure to make this channel a priority in your marketing strategy for social media. Focus on the social channel that your audience uses so that you can increase the chance to achieve your objective.
Small Businesses on Social Media
Word-of-mouth is one of the effective and sure shot marketing tools to drive sales and to increase brand awareness. But in small scale businesses and start-ups, they don’t have the funding just like corporate brands to invest in every marketing tool. So, investing into billboard advertisements, or television commercials is out of the question.
But how is social media marketing important to small businesses?
The social media importance has been largely discussed by marketing agencies and platforms. Social media is an inexpensive, effective and fast way to reach your audience. It helps the small businesses to target the audience, engage and grow your business. In fact the small business social media market strategies have an upper hand to the big brands.
Connecting with clients on social media has a marketing importance in strategies. As it builds brand awareness, increases your business reach (reach to a large target audience) and interacts with your current consumers to educate them about your brand, offers and new launches.
In a study, the data about the benefits of social media to small businesses was quite amazing. 90% of marketers say that social media is important to their small business’s marketing. And in which 82% marketers were working for companies with less than 100 employees.
There are three key ways how social media marketing helps business.
Increase/ Generate Brand Awareness
The social media platforms enjoy an upper hand over television, radio, magazines and other conventional methods. On social media, you can easily and quickly disseminate information about your brand or business in a cost-effective manner and potentially reach millions of people in a single shot.
This leads to people to follow your business page, sign ups for your services or offers and generally the conversion rate on your marketing campaigns.
Increase Website Traffic
If you’ve a website for your business, you can easily divert your traffic to the website through social media. For that, you don’t have to pay a hefty fee, but hiring a social media marketing agency makes a lot easy. Social media also works on the quality and amount of your inbound traffic. Like that, you don't need to depend entirely on search engine optimization and being found on search engines.
Sell Products And Services
You can also sell your products on social media. Features such as Instagram shop where you can display your entire collection makes it easier for your customers to surf the products.
With the additional element of retargeting ads in Facebook and Instagram, you can undoubtedly focus on your prime target audience and get eyeballs on your products or services.
Boost Sales
Your social pages are the one among the basic stages of your sales funnels. Through social media platforms, you convert your audience into your customers. As there is a rapid increase in the social media users, it gives more space to small businesses to showcase their products to a wide audience. And with so many social sales tools on social media, small businesses can simply boost their sales and generate revenue.
Collaboration with Influencers
Suggestions from loved ones and reviews play a tremendous part in customer buying decisions. Whenever there is a discussion or conversation between social users involving your products or business, this builds brand mindfulness and credibility, and can drive additional sales.
One vital method for driving social word-out-mouth is to band together with influencers in your niche. Basically, collaboration with influencers whose followers align with your target audience. These social media influencers post reviews about your brand and suggest people to buy your brand's products.
The blog has mainly discussed the social media marketing importance to small businesses and startups. And these social media platforms are going to get bigger and better with time. So if you’re still wondering to jump on the social media marketing train, then worry not! We’ve you covered.
9 o’clock media provides 360° marketing solutions, from social media marketing to public relations. In social media marketing, we manage, create and execute content and bring the audience to your social handles and measure the marketing efforts.
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