As it gets much more difficult for sites to get ranked in search engines. This is where influencer marketing comes into play. Influencers help in raising brand awareness and promoting products more effectively than paid advertising. Influencers can also prove to be a boon for your SEO efforts. Take a look at some of the most significant impacts influencer marketing has on your SEO.
1. Influencers Help Build a Diverse and Strong Link Profile
The quality of your link profile has a huge impact on your search engine ranking. Your link profile comprises of backlinks and internal links alike. According to a study conducted by Moz, the quality and authority of sites that link to you are among the top search engine ranking factors. This means you’ll need to earn links from high-authority domains relevant to your site, but that’s not an easy thing to do.
Working with influencers is a great chance to generate better natural backlinks for your website, further improving your site ranking. There are a number of ways this can happen. If you work with influential bloggers or influencers with their own website, it’s likely that they have a site of their own or that they have access to various high-authority sites. When these influencers create content and link to you, this generates a high-quality backlink for your site.
Additionally, an influencer sharing your link increases your chances of having other people to share the link. This increasing popularity means that there’s a huge chance for higher-authority domains to pick up on it and then add it to their site. Either way, influencer marketing boosts your efforts at building a quality link profile.
2. Influencers Provide Intriguing and Unique content
Content creation isn’t easy, but it’s necessary for improving your search engine ranking. Not only does Google look at the content quality, keyword usage, and content readability, but it also looks the quantity and quality of social shares. In fact, the previously-cited Moz study ranked this factor among the top nine ranking factors.This means that creating unique and interesting content that your audience will love is a necessity. While coming up with fresh content ideas isn’t easy even for the most seasoned marketers, influencer marketing puts you in touch with individuals whose sole purpose is to produce captivating, shareable content. Influencers can help you create content for your site and create sponsored content on your behalf.
In some cases, influencers also encourage your target audience to create their own content with a branded hashtag unique to your business. This means the number of user-generated content increases, and there’s a higher level of awareness about your brand.
3. Influencers Increase Content Reach and Engagement
One of the biggest challenges marketers face in digital marketing is finding a way to get heard over the sea of competitors. With engagement and traffic being the fifth most important ranking factor in the Moz study, being unable to achieve that goal means your search engine ranking is going to get affected negatively. But the more you engage your audience, the higher your traffic will be.
That’s exactly where influencer marketing trumps all other forms of advertising or marketing. Adweek recently covered a joint study by Annalect and Twitter that found users trust influencers almost as much as they trust their friends. When you partner with influencers, you’re adding credibility to your content and sharing your brand message through a trusted source.
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