Here, we present you 7 exclusive tips on making your social media presence wider!
1.Know exactly who your target audience is!
Identifying who your target audience is one of the most crucial aspects of growing your social media presence. Your content and activities should be targeted at people who may be interested in your business. It’s vital to be precise while not restricting yourself to possible markets. As a result, begin by looking at your current and previous audiences. You may test the network’s, followers’, or customers’ histories to determine this.
Consider the age, gender, and geographic location of your target audience to get a better idea of who they are. When it comes to choosing who you want to advertise your content to, Facebook, Twitter, and Instagram give you even more options.
2. Know which platform would be your cup of tea!
It’s simple to use Facebook as a social media platform for your business or brand. The account’s scope is minimal, despite the fact that it includes the majority of social media users on the planet. Facebook, on the other hand, is an excellent platform for cultivating customer relationships and promoting brand loyalty. Millennials can be reached via this medium.
However, if you want to reach out to a younger audience, you should start using Instagram. Instagram, while being owned by Facebook, can be used to enter the youngest demographic of consumers: teenagers. This platform is particularly beneficial to companies and brands that sell visual goods. You may be a restaurant representative or a beauty and cosmetics influencer. This platform will assist you in effectively showcasing your work.
3. Focus on customer service.
Social media is the new platform for customer service. Instead of giving a business a call or waiting hours (sometimes days) for a company to respond to an email, many customers who are having issues now turn to social media to get help from brands. In fact, 54 percent of customers prefer social messaging channels for customer care over phone and email.
So, instead of focusing so much on selling, you need to focus more on helping people. Using your social media platforms as a customer service platform will send more users to your social media and make it easier for them to solve their problems. You can even create a Facebook chatbot that can answer questions when you’re not around. Customers will also be more willing to buy from you when they trust that you’ll help them with their issues quickly.
4. Pay attention to what’s trending.
One of the best ways to create a bigger social media presence for your business is to piggyback on popular social media trends. This will get your profile in front of a ton of users who never knew about your business before and could even help your posts go viral.
You can stay on top of trends just by taking a look at what’s going on. For instance, on Twitter you can see the top trending hashtags on the left side on the homepage in the Trends for You section. Look at what hashtags you can use to get more views. While it helps to use hashtags that relate to your business, they don’t have to be strictly relevant. If your accounting company can create a fun post for #NationalDonutDay, go for it.
6. Post during slow hours
Another misconception is that you should post when everyone is online, but that’s just going to throw your content into the hurricane of posts that people are seeing. If you wait until non-peak hours to post, you’re less likely to get drowned in all the noise.
Looking at research data, these are generally the best times you should be posting:
Facebook – (Thursdays/Fridays) between 1pm and 3pm
Twitter – (weekdays) between 12pm and 6pm
LinkedIn – (Tuesday – Thursday) between 7am/8am and 5pm/6pm
Of course, you should look into data for your own audience, if you can.
7. Interact with and engage your followers
Organic social media reach is never easier than when people come directly to your page.
If you properly engage with people and reply to their comments, you’re going to build a great reputation that will spread. People will look for your posts because they’ll be genuinely interested in what you’re doing.
Forging that kind of bond is important for all aspects of your business, but it can create a viral effect for your organic reach. Word-of-mouth will spread across new members of your audience and they will in turn come and see what your company has to offer.
CONCLUSION
The secret to organic social media reach is the same as the secret to ranking well on search engines. It’s all about optimization, user experience, and high-quality content.
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