In the past decade, the influence and impact of social media is huge and has worked as transformative clout on the online marketing and advertising strategies of the brands. Before the COVID-19 pandemic, many Indian brands were operating from physical spaces but for two years, these brands have accelerated their online presence to build their online communities. While some of the digital marketing experts keep a close watch on the new trends that emerges on these social media platforms and quickly hop into them before others do.
In 2021, we have seen many innovative trends and strategies that marketers used for brand visibility and recognition. So, it’s high time to take your social media marketing game to next level. Let’s see what all strategies you must use in social media marketing in 20221:
Instagram Stories & Reels
If you’ve used these features yet, then you’re underestimating the growth of your page. With 5 million using Instagram Stories every day and 51% of the brands have used to their perspective audiences engaged. Many people struggle to build an online community on Instagram but you keep generating useful and relevant to your target audience, sooner or later you’ll form your organic customer base.
Many brands are actively using Instagram reels for better brand awareness, great audience engagement and the probability reach millions of people in a go. So, it is worth your time in your social media marketing strategy in 2022.
There are a few content ideas you can use on Instagram:
Show BTS of your services and products.
Use Instagram story features like polls, stickers etc to interact with your followers.
Share user-generated content such as testimonials from your clients.
Share some of the tricks ad hacks in your niche
Audio Apps
No, it’s not just Clubhouse. Audio Apps are going to be a great hit in marketing 2022. They provide digital opportunities for creators and brands to connect, interact, network and express their ideas in an immersive virtual way.
Audio apps available in vernacular languages can be the next huge wave of communications. And various social media platforms have already launched their audio features. Spotify launched Greenrooms, Facebook launched live audio rooms and twitter spaces for their users.
Big tech companies are also coming up with their audio experiences, an expansive variety of audio platforms: radio, story-telling, podcasts, audio based on self-care, daily shows and more.
People are searching for ways to connect, to create, to share. What preferred method for doing that over with sound that is immersive, and can be in-person conversation? To appreciate communication that feels like reality, it should be spatialized.
Augmented Reality Filters
AR filters are the latest trend/feature that every social media platform is developing. For a brand, these AR filters are hyper-immersive and give an undeniable opportunity to connect and engage with your audience. That’s why platforms such as Instagram, Facebook (now Meta), Snapchat and TikTok have made these available for their user and can be custom-made.
Some of the reasons why your brand should custom-made an augmented reality filter:
Augmented Reality is more engaging than videos:
Over 1 billion users on Instagram and the biggest platform for branded AR filters. And research shows that users use these filters and engage them up to 75 seconds which is exactly a time longer than a video.
AR has 70% more recall memory than non-AR content:
This means AR can be a powerful method for conveying information that is thusly held. This implies promoters and brands can accomplish 70% more significant levels of memory recall contrasted to non-AR, for example, video for any potential clients who utilize their Augmented Reality AR Filters.
Customers can ‘try before they buy:
These augmented reality filters give space to buyers to try the product before purchasing, hence providing room for the brands to showcase their products better and effortlessly.
Augmented Reality Filters Ads on Facebook & Instagram:
Facebook ads are reasonable ways to reach the target audience and drive brand awareness and online sales. You can as of now make AR Filters promotions on Facebook which permit the users to utilize your AR Filter inside their newsfeed. What's more, on 16 September, Facebook declared Instagram AR Ads are coming which will likewise allow the social media users to do fun things like spot furniture in their homes.
AR Filters are cost-effective and can be created inexpensively. You don’t a good budget to create your own AR Filter.
Social Shopping:
In the digital world, where 90% of Instagram users follow business profiles and 93% of shoppers say online reviews affect their buying choice, brands can't easily overlook this emerging trend on social platforms.
Social shopping is a junction between web-based media and e-commerce. While there are sites committed to its training, those sites aren't social shopping all by themselves. It is an act to use social media to find online reviews and recommendations about the products and services and utilise these reviews to direct your buying choice.
Tips to use social shopping for your e-commerce brand:
Get involved in the conversation
Provide social media support
Work on user-generated content
Focus on mobile-friendly strategy
Embrace social shopping and add shoppable components to your social records.
Influencer Marketing:
Influencer Marketing is when a brand collaborates with an influencer or creator to promote its products and services. On account of the COVID-19 pandemic, purchasers have been quickly going online for shopping, entertainment, and discussion. This has expanded the reach and engagement of influencers and consequently amplified the viability of brand collaborations with these trusted, online voices.
In the year 2022, the influencer marketing industry in social media advertising will see an enormous ascent in the demand for micro-level influencers. Micro influencers' portion in the absolute business expanded radically last year because of brands leaning toward them because of higher engagement rates and affordability.
Brands are currently able to work on branded content with micro-level creators because of great information and better insights. It additionally prompts an easy long connection between the brand and the influencer ensuring a consistently advertising approach.
In actuality, focus on micro-level creators, which will be one of the main patterns for the business in the approaching year and we're eager to perceive how this changes the face of branded content.
We foresee that 2022 will be a year when collaborations among brands and influencers are diverse and purposeful. The digital change keeps on bringing retail on the web, and that implies brands need more innovative web-based partnerships to separate them in an all-digital space.
These are a few trends that we believe you must include in your brand’s social media strategy for better reach and conversions. If you’re looking for one such digital marketing agency near you which can easily handle your brand’s social stress, then feel free to drop an email.
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